Joonbum Cheon

Joonbum Cheon
Partner

E-MAIL

joonbum.cheon@seumlaw.com

TEL

+82.2.562.3115

FAX

+82.2.562.3393

Practice Area

  • M&A, domestic and cross-border investment, corporate governance, shareholder/management disputes, antitrust/competition, startup and emerging companies, joint ventures, enterprise risk management, securities, blockchain, cryptocurrency

Qualification

  • 2006 Korea

Education

  • 2014 New York University School of Law (LL.M)
  • 2007 Seoul National University School of Law (M.A.)
  • 2006 Judicial Research and Training Institute, The Supreme Court of Korea
  • 2002 Seoul National University

Joonbum is a partner in SEUM’s corporate group. His practice focuses on M&A, investments, startup and emerging companies (particularly, in tech and e-commerce), competition law, shareholder and management disputes, and enterprise risk management (ERM). As a former general counsel of a large e-commerce company where he had broad responsibilities covering investment, commercial, regulatory and ERM matters, Joonbum provides advice from a commercial and practical perspective that is appreciated by clients.

Prior to joining SEUM, Joonbum served as general counsel at Wemakeprice Inc., one of Korea’s largest e-commerce companies, where he also held a concurrent position as Executive Director responsible for government relations, internal auditing and ERM. Before becoming general counsel, Joonbum was an attorney at one of Korea’s leading traditional law firms working on a variety of matters related to antitrust/competition law, M&A, joint ventures and shareholder and management disputes, and represented both Korean and international clients such as The Walt Disney Company in connection with its joint venture with SK Telecom to launch the new “Disney Channel” in Korea, Hyundai Group in connection with a shareholder dispute with Swiss-based Schindler Elevator and the E-mart and Shinsegae Group in connection with an investigation by the Korea Fair Trade Commission.

Experience
  • 2018-present
    SEUM
  • 2016-17
    Wemakeprice Inc. - General Counsel
  • 2009-16
    Shin & Kim
  • 2006-09
    Republic of Korea Army, Judge Advocate General Corps.
Representative Matters

M&A / Joint Venture

  • Represented Lotte Shopping Co., a Korean conglomerate engaging numerous retail such as department stores, outlet stores, supermarkets, online malls and multiplex movie theaters, in connection with its acquisition of Times, a Chinese supermarket chain company, for a purchase price of KRW 730 billion (~USD 650 million)
  • Represented Lotte Shopping Co., a Korean conglomerate engaging numerous retail such as department stores, outlet stores, supermarkets, online malls and multiplex movie theaters, in connection with its acquisition of CS Distribution, a Korean retail franchise company, for a purchase price of KRW 250 billion (~USD 220 million)
  • Represented CNBC, a US basic cable, internet and satellite business news television channel owned by the NBCUniversal News Group, in connection with a joint venture established with SBS, one of Korea's leading broadcast networks, for the launch and operation of the "SBS CNBC" TV news channel in Korea
  • Represented The Walt Disney Company, a global international family entertainment and media enterprise, in connection with joint venture established with SK Telecom, Korea’s leading telecommunications service provider, to launch Korean-language Disney-branded channels in Korea


Fair Trade / Antitrust / Competition / E-commerce

  • Represented GS Shop, the online e-commerce platform of Korean conglomerate GS Group, in connection with an investigation by the Korea Fair Trade Commission regarding alleged monopolistic practices related to distribution, and obtained a dismissal of all charges
  • Represented Emart Inc., Korea’s largest retailer and hypermart chain (including online commerce), in connection with an investigation by the Korea Fair Trade Commission regarding alleged monopolistic practices related to distribution
  • Represented The Northface Korea, a US-based international outdoor product company, in connection with an investigation by the Korea Fair Trade Commission regarding alleged monopolistic practices related to pricing
  • Represented CJ Cheiljedang, a Korean conglomerate engaging in the food, food ingredient, bioengineering, and feed & livestock businesses, in connection with an investigation by the Korea Fair Trade Commission regarding alleged monopolistic practices related to pricing
  • Represented the Hyundai Group, a Korean conglomerate and diversified corporation with operations in various industries globally, in connection with an investigation by the Korea Fair Trade Commission regarding alleged monopolistic practices related to related party transactions
  • Represented Shinsegae Inc., a Korean conglomerate that operates various businesews including department and hypermarts, in connection with an investigation by the Korea Fair Trade Commission regarding alleged monopolistic practices related to related party transactions


Shareholder / Management Disputes 

  • Represented Hyundai Elevator Co., Ltd., a subsidiary in the Hyundai group that designs, manufactures, installs and maintains elevators, escalators, and moving walks globally, in connection with a shareholder dispute with Schindler Group, a Swiss-based international elevators, escalators, and moving walks company, regarding control of the company
  • Represented a leading private equity firm in connection with a shareholder dispute with the founder of a major automobile parts regarding investment terms and control of the company
Language
  • Korean, English