SEUM advised Frientrip, which operates an online social activity platform Frip, on a KRW 2 billion strategic investment by the successful online accommodation bookings platform Yanolja. 

Frip is a social networking platform that connects users seeking to engage in leisure activities together. Frip was recognized by Google Play as one of “Korea’s 2016 Most Shareworthy Apps” and Apple’s “Best Apps of the Year” in 2016. Frip has been highly successful since its launch, gaining 400,000 active users.

Regarding Yanolja’s investment, Yanolja Vice Representative Director Jong Yoon Kim remarked, “Frientrip has already been recognized for its excellence in the industry, and Yanolja shares a significant overlap with Frientrip in terms of its vision and mission.” He added, “Yanolja will use this investment as way to work together with Frientrip to complete its global R.E.S.T. platform to bring innovation to the leisure culture of Korea.” Frientrip Representative Director Su Yeol Lim also gave his remarks on the investment stating, “Through Yanolja’s investment, we will expand the scope of cultural activities included in our service offerings to include travel, exhibits, and performances, among others, as well as accelerate our offline rental space business and penetration into foreign markets.” 

The SEUM team was comprised of managing partner Hoseok Jung.