DEALS & CASES

SEUM Advises Marketboro in KRW 15 Billion Funding

SEUM advised Marketboro. Co., Ltd. (“Marketboro”), the operator of a B2B food ingredient distribution platform, in a KRW 15 billion investment by Daily Food Holdings Co., Ltd. As a result of this investment, Marketboro has accumulated an aggregate total of KRW 20 billion in investments (see relevant news article here). 

Through Marketboro’s technology which provides SME distributors and franchises with a SaaS-based IT distribution infrastructure (online distribution management Back-Office and mobile ordering service), Marketboro provides a food ingredient distribution platform service that includes collection of transaction data between distributors and restaurants, and distributors and suppliers.

Regarding this most recent investment, Marketboro Representative Director Sa-sung Lim remarked that “the distribution structure in the future will evolve into an on-demand market where production and distribution will be based on customer demand data” and also added Marketboro’s aspiration “to continue to innovate in consumer-based B2B distribution through its cutting-edge distribution platform.”

Based on its many years of experience in providing advice in startup investments, SEUM started providing advice to Marketboro since its previous investment round, and has also successfully assisted Marketboro in a smooth completion of the current investment round by reviewing the investment agreement and the standardized terms and conditions for service.

The SEUM team was comprised of partner Hoseok Jung and associates Egyul Kim and Jiyeon Bae.